Course Outline

Indeed, Basque executives who wish to explore the Chinese market must think in terms of the set of elements that explain competitiveness beyond temporary advantages of factor costs, market dimension, or the "need to be there". Why and for what are firms going to China? How should they enter the Chinese market? What role should be played by a Basque firm located in China within the framework of a glokal strategy? What is the demanded profile of an executive in China?

To respond to these sort of questions the Programme is organized into two integrated modules: